Suzie Eisfelder
May 3, 2012

Have a look at this photo:

Book of Life Part 16 minimal information
How informative is the table of contents?

And then this photo:

Book of Life Part 16 with more information
This is far more informative, much easier to make a buying decision

Which one makes it easier to make a decision on whether to buy or not?

I have most of the individual magazines of the Book of Life, it’s a really interesting set of magazines, some of the information is rather dated and would be good for a movie set, while other information hasn’t changed much. I was getting them up on this website as fast as I could and was just typing up the table of contents thinking that’d be enough for SEO purposes and and not really thinking about the customers but I had time to think while I typed and that’s always a mistake. I looked at the information under the headings and decided if that was all in the listing it would be better for SEO and also better for the customer to be able to make a decision as to whether they’d want to buy it. So I started adding in the paragraph about the front cover and then started adding in the paragraph under each entry in the table of contents. The problem there is I have roughly 90 magazines and still have six more to list, having made this decision to put more information in I now need to go back and add in the information for each one. I’ve done one with screenshots so you can see the difference.

Not quite certain what I’m going to do with the entire bound set I have waiting for a new owner, it’s here in case you’re interested. Here’s the whole category, just in case you want to have browse.

I’m also not certain what I’m planning on doing with my other part-work magazines. I should really continue on in the same vein and add in any extra information listed in the table of contents but I’ve got around 350 individual magazines listed here and that’s a lot of work.

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